It was just in September when Ralph Lauren pulled off a show-stopping FW18 runway show in Central Park to commemorate its 50th anniversary and now the New York-native shows off the Polo Ralph Lauren campaign that features Hamid Onifade, Hugh Laughton-Scott, Oliver Kumbi, Max Snippe, Nate Hill, and Jegor Venned in colorful winter-wear, shot by Joel Griffith.

Like his American counterpart, Tommy Hilfgire, Ralph Lauren has no abandoned the see-now-buy-now model and so with this iconic 50th Anniversary collection came a collection that was an embrace of the modern American ideal. Its embrace of diversity (multigenerational, interracial, same-sex, among other) hit a high note with a flurry of models in iteration of Ralph Lauren staples from utility pants, polos, sailing-themed layers and, of course, rugged luxury via patchworked bottoms paired with a lux fur coat. In all, the sheer amount of products, product lines and the production value on show here, along with a myriad of models of various ages, shows the force and influence of the Ralph Lauren brand. In case you're wondering, the audience included some of the most influential people in America from Oprah Winfrey to various celebrities to a Presidential nominee, Hillary Clinton.

As Ralph Lauren battles to stay relevant in the age of branding, "ugly" fashion and the lightning speed of fashion from retailers such as Zara and Forever 21, his namesake house aims to offer more cohesion between its many lines and so there were sport references in the RXL, Polo and Black Label lines while Purple offered only luxurious tailoring and with a dash of flamboyance via a trippy metallic evening jacket. The collections felt forced and inauthentic in its viewpoint; a more succinct description might be that much of the collections resembled an epidemic among men nowadays where they try too hard to dress like they're 20 and become the "posers" they likely labeled others back in their teen years.

While many have abandoned the see-now-buy-now model, such as Tom Ford, Ralph Lauren has not; so during NYFW, Lauren offered up his SS18 collection and it was all about yachting. As one does when you're a Ralph Lauren-ite, who spends their weekend in the Hamptons and takes a private yacht to cruise along St. Barths. That was the jump-off point for this collection and all the hallmarks of a Ralph Lauren collection were here, including effusive colors, masculine tailoring and a strong whiff of WASP-y ignorance, there were even jeans that were bleached to resemble the sky with some clouds. However, the collectionl seemed far too familiar and that could be why Lauren's company has been seeing declining sales and has been forced to layoff a number of employees. The label and the man himself has been static for decades, showing the same aesthetic, tweaked ever so slightly every season but never actually changing and evoking. Think of that episode of The Simpsons when Marge reworked the same Chanel suit over and over again but in the end, it was the same suit. That's Ralph Lauren. The world has changed drastically, especially within the last few years with technology and social media, and much like Xerox or Kodak who were also stalwarts of American industry and seemed "too big to fail", if Lauren doesn't change along with the world, his company might face the same fate as these two.

While Ralph Lauren, the company, consolidates its superfluous labels, there will, of course, be a lot of bleeding between the high end labels like Purple and its more egalitarian ones like Polo and RLX, which is its athletic-centered label. For this presentation, one could see the influences from the aforementioned labels, like an RLX buckle on a belt signaling sport-ready fabrics or a color-blocked puffer. The breadth of the collection was strongly focused on the high-end Purple Label, seen as luxurious sweaters and military-tailored coats, as if putting that aesthetic on a pedestal, therefore making the men and the clothes aspirational. With these prices, they likely are for many people.

Tucked away in a "garage" in Bedford, NY, near homes of some very rich and famous like Martha Stewart and Blake Lively/Ryan Reynolds, Ralph Lauren invited fashion's biggest names to oogle at his expansive, multi-million dollar car collection that was shown alongside a rare occurrence: a co-ed runway show. For men, it was a redux of the full Ralph Lauren range that was shown in Italy in June but on some very well known models like Sean O'Pry and Simon Nessman.

Retail is having a tough time, many brick and mortar stores are shuttering a large number to save on costs. Ralph Lauren is one of those retailers forced to close some stores and to help combat that, this SS18 presentation, which showcases all of the RL lines from Purple Label to Polo, was aimed to widening the New York designer's reach. There was a tangible push towards sportswear in the high end Purple Label while Polo offered more trendy pieces from jumpsuits to graphic prints on tops, there was even a safari-inspired evening look, should one require black tie while on vacation in Africa.

Western-inspired looks are always favored at Ralph Lauren and though the designer himself is keen on the look, not everyone is, and so his collections always offers broad looks from evening-wear to weekend-ready looks. There were chic and sophisticated knits and tailored pants that complimented a trim figure while more active-leaning offerings were rugged as the other looks were sophisticated.

Ralph Lauren's most expensive and luxurious collection, Purple Label, proffered high end Americana in lush fabrications and classic, masculine silhouettes.

After some label shuffling, Polo Ralph Lauren emerges with a sportier, more athletic minded SS16 collection. With so many lines, the house is ever mindful that one may cannibalize the others. To differentiate, the Polo label is considerably more youthful, with an emphasis on sweatshirts, jeans and slimmer, more athletic silhouettes.

Ralph Lauren's most luxurious label, Purple Label, gets a sporty makeover as the more sport-minded label, Black Label, gets folded into the former. For SS16, there were brightly colored trousers from lemon hues to emerald, while more demure offerings including a plethora of high end fabrics like cashmere and alligator skinned jackets. The combination of sport and tailoring worked seamlessly here, with lots of denim and denim-esque fabrics that belies the true luxe fabrics and techniques used to create them. There were, of course, plenty of tailoring options but these outfits, unlike the sportswear, were timeless and less "fashion"-y.

Arnaldo Anaya Lucca captures another campaign for American retailer Ralph Lauren's sporty Polo line, modeled by Justin Hopwood and more.

There isn't a man in the world who won't find something to desire at Ralph Lauren. The venerable New York-based fashion house offers four menswear labels, one to fit every style and budget. Start with the uber-luxe Purple Label, with its lush fabrics and attention to detail to the more youthful Black Label which caters to businessmen, in and out of the boardroom. Polo and RLX are for the young and active, respectively. For SS15, Lauren hit all the marks for each respective line, from the bold and confident tailoring to lightweight layers and contrasting patterns.

The US Open, a 3-week long tournament featuring the world's best tennis players, is one of the hottest tickets in New York in September and also corresponds with the start of New York Fashion Week. It's no wonder that Ralph Lauren, one of the biggest names at NYFW, releases a campaign just in time to showcases the label's preppy offerings, shot by Arnaldo Anaya-Lucca and starring James Norley, Broderick Hunter, Richard Avery and Rudi Dollmayer.

Bright colors and patchwork are the hallmarks of any Polo Ralph Lauren collection and for SS14, the venerable American label taps Morgan O'Connor, Justin Hopwood, Corey Baptiste, Richard Avery, Elias McCreadie, and Charles Scheerer to be the face of its SS14 campaign shot once again by Arnaldo Anaya Lucca and styled by Benjamin Eskridge.