RUNWAY: Ralph Lauren SS18

Retail is having a tough time, many brick and mortar stores are shuttering a large number to save on costs. Ralph Lauren is one of those retailers forced to close some stores and to help combat that, this SS18 presentation, which showcases all of the RL lines from Purple Label to Polo, was aimed to widening the New York designer's reach. There was a tangible push towards sportswear in the high end Purple Label while Polo offered more trendy pieces from jumpsuits to graphic prints on tops, there was even a safari-inspired evening look, should one require black tie while on vacation in Africa.