RUNWAY: Brioni SS19

As Brioni navigates a new world where millennials are aging in hoards into the workforce with a desire for less formal attire, the Italian label decided that there will always be a niche market where men need tailored attire. For SS19, they posit a collection that can dress every generation of a family and even every sex in the family. The tailoring is, of course, top notch, with wider lapels, open shirts and unbuttoned jackets, all evoking a less formal ethos without compromising the craftsmanship.



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(photos courtesy)