RUNWAY: Boss SS18

It seemed like yesterday that we were looking at a different collection from Hugo Boss. In fact, it was last month in Florence, not yesterday, but close. No matter, for the Boss by Hugo Boss collection shown in New York (the one in Florence was Hugo by Hugo Boss, keep up!) there were plenty of nautical themes seen throughout the wispy layers of oversized cuts to the netted sailor bags while scarves were daintily tied around the neck, offering a dandy vibe on some of the looks. One of the most notable things about the collection was the new branding "HBNY". The German label is synonymous with minimalism and they hardly ever had any outre branding but the acronym, short of Hugo Boss New York of course, was seen on shirts, belts, and the sleeve of jackets.