In the menswear world, Hugo Boss is, for lack of a better word, The Boss. They are a behemoth of a brand that outsells every other men's label. The combination of their main offerings like suits with sportier and more athletic designs under their Orange label and all the multitude of labels attracts wide swathes of male customers all over the world and for FW19, they doubled down on that tailoring and minimalist heritage and offered homier designs; think more relaxed with an emphasis on looser cuts and more luxe fabrics.

Jonas Gloer and Anwar Hadid strike a pose for Collier Schorr's lens in Berlin for Hugo Boss's FW18 campaign for its red label, Hugo, styled by Vanessa Reid.

In season's past, Hugo Boss opted to separate its men's and women's collections. That is no longer the case and the result offered a much more cohesive brand aesthetic. This coming season, the Boss aficionado can bank on monochromatic looks, in dusty rose or grey or white, that are far more laid back than the suit-and-tie look that made the German company one of the most influential in the industry.

Tim Schuhmacher and Oscar Kindelan strike a pose for David Sims' lens for German retailer Hugo Boss's FW18 campaign, styled by Karl Templer.

German mega-label Hugo Boss traveled to Florence to showcase its sporty label, Hugo. The result melded some big trends in fashion such as athleisure with branding and fluidity, both in the cuts but also gender. On that last point, many of the pieces could easily be worn by either sex while athletic-minded pieces like the cycling shirts, gym bags and patterned garments all evoked a street-friendly aesthetic, one that could be layered or easily removed and replaced quickly to keep up with the wearer's busy life.

German label Hugo Boss is known for their sleek and minimalist aesthetic and what came down the runway didn't entirely convey Hugo Boss. This season, the label skewed much younger and more inclined to risk - their bread-and-butter tailor business is immensely popular so they can experiment a bit with runway collections. The result of this younger and riskier collection was a slouchier silhouette, exaggerated proportions and more outre details, such as baseball pattern on a jacket or blanket-cum-cape or the crinkled or quilted pants, the latter seemed out of place with the collection's theme and the label itself. In all, when stalwarts of menswear such as Boss do experiment and think more out of the box, it's always a good thing.

Glen Luchford captures Hannes Gobeyn in a luxurious and lush campaign for Hugo Boss' BOSS black label featuring the high-end label's wears from suits to shoes to accessories.

Olan Prenatt, Paul Hameline, Tony Ward, and Wilson Oryema strike a pose for Harley Weir's lens in the FW17 campaign for Hugo Hugo Boss.

It seemed like yesterday that we were looking at a different collection from Hugo Boss. In fact, it was last month in Florence, not yesterday, but close. No matter, for the Boss by Hugo Boss collection shown in New York (the one in Florence was Hugo by Hugo Boss, keep up!) there were plenty of nautical themes seen throughout the wispy layers of oversized cuts to the netted sailor bags while scarves were daintily tied around the neck, offering a dandy vibe on some of the looks. One of the most notable things about the collection was the new branding "HBNY". The German label is synonymous with minimalism and they hardly ever had any outre branding but the acronym, short of Hugo Boss New York of course, was seen on shirts, belts, and the sleeve of jackets.

In its first show in eight years, Hugo by Hugo Boss chose to reappear on the fashion calendar in Florence during Pitti Uomo. It was in that rustic city that the label, which had been the subject of a podcast that details the German company's history with the Nazis, that roomy cuts and artful prints made their debut to great effect.

Marlon Teixeira and Arthur Kulkov star in the body-baring campaign for Hugo Boss's Body and Swimwear SS17 collections.

BOSS by Hugo Boss is one of the fairy-tales of menswear, even when many labels are lowering their forecasts and hedging on decreased interest from customers, Boss has shown they are a force to be reckoned with. Their sales continue to grow and nearly their entire sales comes from menswear so the return to New York Fashion Week is a big one. Ingo Wilts, the designer behind this men's collection, offered Boss' signature utility-cum-minimalism, evidenced by the monochromatic looks of sharply tailored suits and sportswear and a hoard of coats and jackets to keep one warm. Those German winters are brutal.

Daniel Sannwald snaps French model Arthur Gosse for Hugo by Hugo Boss' FW15 campaign, highlighting the German company's minimalist tailoring and sharp accessories and footwear.

Harvey Newton Haydon continues his collaboration with German-based label Hugo Boss into the FW15 season, joined by Jacob Morton, with a rocker-inspired campaign and collection for the label's Orange line, shot by Peter Lindbergh and styled by Alister Mackie.

Peter Lindbergh snaps Joel Wolfe and Harvey Hewton-Hayden for Boss Orange's musically-inclined Spring/Summer 2015 campaign, shot in the desert in a rustic black and white setting, styled by Clare Richardson.

Harvey Newton Hayden stuns in Boss Orange's moody, rock-inspired  FW14 campaign.

A trio of fresh-faced models are tapped to be the face of Hugo by Hugo Boss' FW14 campaign. Andrew Westermann, Tim Schuhmacher and Paul Boche trek to an icy peak as they wear the sporty and minimal designs from the luxury German company.

German luxury leader Hugo Boss taps Danish model Mikkel Jensen to front the company's sporty sibling, Boss Green. Mikkel dons utilitarian designs that are perfect for long, dark wintry nights, full of puffers and sport-inspired pants.