RUNWAY: Hugo SS19

German mega-label Hugo Boss traveled to Florence to showcase its sporty label, Hugo. The result melded some big trends in fashion such as athleisure with branding and fluidity, both in the cuts but also gender. On that last point, many of the pieces could easily be worn by either sex while athletic-minded pieces like the cycling shirts, gym bags and patterned garments all evoked a street-friendly aesthetic, one that could be layered or easily removed and replaced quickly to keep up with the wearer's busy life.