RUNWAY: Vetements SS18

Aside from upending the fashion calendar by showing whenever and wherever he'd like, for example between end of the men's shows in Paris and the start of couture, on the ground level of Galeries Lafayette, Demna Gvasalia continues to upend the fashionscape as a whole. He opted to capture "real" people wearing Vetements in Zurich from teens to entire families. They posed in postures mocking signature couture poses while wearing the street-friendly designs that often had kitschy pop culture references on them.