RUNWAY: Hood by Air SS17

Shayne Oliver's SS17 collection for Hood by Air was sponsored by the NSFW website PornHub. As one may remember, Jonathan Anderson's runway show was livestreamed on Grindr so Oliver's collaboration with PornHub manifested itself in a very NSFW beauty look: semen-like goop on the faces of models. As for the clothing itself, it was a mix of subversion - see the plasticized fabrics and a nearly nude model wearing almost nothing under an oversized trench - and cultural commentary: he made comments on society's fixation on camera phones capturing everything but barely taking time to absorb their surroundings. Oliver's keen point of view is why he's drawing huge crowds as well as the attention of the fashion cognoscenti and that's evidenced by this wild, sometimes eccentric, collection.