RUNWAY: Lacoste SS16

Lacoste's Felipe Oliveira Baptista will outfit the French delegation at the Rio Olympics in 2016 and in the lead up to that event, Lacoste's SS16 collection showed a great sense of patriotism and positivity but was also juxtaposed with a military theme that seemed to signal a reaction to the various conflicts around the world. The duality of the collection from military themes to the world coming together to participate in the Olympics made for a great narrative.