RUNWAY: MbMJ FW14

As Marc Jacobs (and parent company LVMH) aim to replicate the IPO success of fellow American designer Michael Kors, Marc Jacobs taps Luella Bartley and Katie Hillierto help create a new image for his diffusion line, Marc by Marc Jacobs. The accessibly-priced line, which is the revenue generator for the label, has been rebranded to be MbMJ and for its first-ever stand alone presentation, FW14 looks to be influenced heavily by Japanese culture, from kimonos to anime.