RUNWAY: General Idea SS13

Neon was a staple of General Idea's busy SS13 collection. General Idea's neon camouflage patterns made even the most cynical of the fashion crowd pay attention, though whether that is a good or bad thing is still up in the air. The collection's busy looks were heavy on outerwear, which is odd considering the season. However, the boho looks had their charm, if only they were edited bit more to make it easier to digest in quick succession on the runway.