RUNWAY: Versace SS15Donatella Versace never misses an opportunity to promote the label that bears her name. For SS15, the Italian designer looked to Cuba for inspiration and the result was a laid back take on sophisticated tailoring. There was a sense of the 1950s, take the wide lapels to the cut of the stark suits. Light layers made from mesh and paper thin fabric lent itself to the tropical weather in Cuba while gold embellishment made clear that this was a Versace show.
What would an Italian show be without referencing its own heritage and sure enough, there were barely-clad models in toga-like outfits made from Versace towels, of course, and pristine white swimwear. The Versace towels were only part of the true story of the show, which heavily featured Versace's home offerings. Some models carried bags while some carried a beautiful plate from the Versace Home Collection; backpacks held Versace towels as well as a complete tea set, because why wouldn't you go hiking or on a picnic without a set of dishes from the Home Collection? The humor and strategy that enfolded from the Home Collection becoming a big part of the show was a wonderful opportunity to cross promote.