Showing posts with label Moschino. Show all posts
Showing posts with label Moschino. Show all posts
Los Angeles is slowly ascending on the list of fashion capitals, thanks in no small part to big names like Saint Laurent and Moschino offering up collections in the city of Angels. For Jeremy Scott's latest, he offered ironic trick-or-treat looks full of ghouls, goblins and creatures of the night in a Spring/Summer collection...you know, months after Halloween - a curious and deliberate choice from the LA-based designer.



RUNWAY: Moschino SS20

Moschino has been for the timid and Jeremy Scott only solidifies that notion with each new season. For Fall/Winter 2019, Scott offered up a super-kitschy take on classic Italian - specifically Roman - films. In an era of gender bending fashions coming into clearer focus, Scott offers up a very exaggerated iteration with top models in tutus or donning ostentatious crowns. The collection had a joie-de-vivre with its lightness and embrace of irrelevance but following the disappointing sales of Moschino's collaboration with H&M, it makes one wonder, how long will (or more appropriately, can) all this last?



RUNWAY: Moschino FW19

How clever is Jeremy Scott at branding? Very; just look at his eponymous collections. He's been at the helm of kitschy Italian label Moschino for awhile now, where he has transformed the label into one of the must-have's with its fun, irrelevant designs, mired at times with social commentary. Now Moschino teams up with struggling retailer H&M to create a collection that will surely get the cash registers ringing. Dubbed, as one can see from the tees, H&Moschino, this capsule collection offers Disney characters, ostentatious details (look at the gilded chains on a moto-jacket) and street-friendly proportions. An H&M collaboration such as this has not seen such joie-de-vivre since Versace's so many years and if it is as successful as that one, then we wouldn't be surprised if a second collection is born in the near future.



RUNWAY: H&Moschino

Jeremy Scott brought the Moschino circus to Los Angeles and the result was fun, lively and oodles of off-beat clothes that have made Moschino, along with Gucci, hugely popular since the new creative directors of each label took over. For this circus-themed collection, there were sparkly suits to reflect the limelight and tropes of what one might typically see at a circus from the world's strongest man to the ringmaster while some tiger-printed outfits looked straight out of The Flintstones. The collection was nice parallel to the fact that to make it in Los Angeles, one must be willing and able to be the biggest clown in the room and draw the biggest attention.



RUNWAY: Moschino SS19

Oliver Sonne is tapped to be the face and body of Love Moschino's Spring/Summer 2018 campaign, shot by Giampaolo Sgura.

CAMPAIGN: Love Moschino SS18

Jeremy Scott's latest outing for Moschino was very subversive and took on gender-bending roleplay to new heights. The collection felt lurid and seedy without compromising some very great designs - many of the coats could easily be seen on anyone, man or woman, in any cosmopolitan city in the world; as for the leather boots, hats, and accessories, well it at the very least will have one customer: famed architect Peter Marino whose signature look doesn't stray too far from this collection. Adding a sense of realism to the show's highly sexual nature, there was at least one model who's had previous (and current) explicit acting experience who walked the show.



RUNWAY: Moschino FW18

The night before the start of LFWM (formerly known of LCM), Jeremy Scott invited the fashion crowd to Los Angeles for Moschino's SS18 runway show that offered cowboy references alongside a limited edition collaboration that features Spongebob Squarepants. Why? Because when you think of cowboys and hellraisers, see the fire accented fashion, you think of Spongebob Squarepants. Alternatively, since Scott is politically minded, the collection could be interpreted as a narrative on the toxicity of the patriarchy, burning down everything, even beloved children's cartoons.



RUNWAY: Moschino SS18

It's war at Moschino, whether in space, a la Transformers, or on the battlefield, the Moschino man has a large array of looks to choose from. There were military patterns like fatigue seen throughout the collection while florals in a similar camouflage pattern quickly emerged, a juxtaposition the label's designer, Jeremy Scott, was keenly aware of. This collection was relatively tame and serious, the wartime theme reflecting Scott's interpretation of the current state of affairs. The fresco prints gave hope that after all the arguing, fighting and separation, we can all come together and there'll be a sense of peace and harmony.



RUNWAY: Moschino FW17

Jeremy Scott kept Moschino's men's Spring/Summer 2017 collection close to home by showing it in Los Angeles. The resulting collection was an homage to the home of Hollywood: a celebration of bright, effusive patterns with plenty of bared skin.



RUNWAY: Moschino SS17

Iridescence and combat inspired clothes were what Jeremy Scott had in mind when he designed Moschino's FW16 collection. There was much to see in the collection, from the rugged knits to colorful jeans to matching ensembles, it was almost too much to take in at first glance. What Scott has done for Moschino is a story onto itself, he revived the failing label and while the menswear collections have yet to be as cohesive and fun as the womenswear collection, it provides plenty of entertainment.



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RUNWAY: Moschino FW16

Jeremy Scott has transformed Moschino into one of the hottest shows to watch during fashion week. Add on the fact that superstar Katy Perry traveled to Florence to attend the Italian label's SS16 show during Pitti Uomo and the buzz was deafening.

The first look's motocross-inspierd looks, paired with an oversized crown, set the tone: opulent and kitschy. What else could it be? This is Moschino after all. What followed was a litany of kitschy designs, full of baroque detailing, intricately embroidered floral motifs and plenty of branding. Take a Louis XVI-esque suit, in a blush tone, and detailed with glittering silver leaf, and a pink fur stole, or sequin slippers with a matching cumberband and trousers with baroque detailing. It was all good fun and one of Scott's strongest since taking the helm at Moschino.



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RUNWAY: Moschino SS16

Cavemen never looked as chic as the models at Moschino's FW15 runway did. A snowy runway turned into a winter wonderland as Jeremy Scott continues his push to bring the Italian label back from the brink. Scott, known for his ostentatious colors and references, showcased plenty for street style photographers to ogle over, from floral printed suits in neon colors to full length fur coats and animal print accessories. A yellow coat was exemplary while oversized denim on a bare chested model felt young and carefree, if not impractical for winter. But Moschino has never been too concerned over practicality, instead they offer a wild dream and one many would like to partake in.



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RUNWAY: Moschino FW15

Love it or hate it, Jeremy Scott's first menswear collection for Moschino is sure to be polarizing. "Is it Cheap and Chic or just cheap?", asked many after the show that showcased various forms of cultural appropriation (or was it an homage to globalization?). Was the superfluous use of branding from Coca Cola to a mockery of its own (seen as "Fauxschino") to a take on the famed interlocked C's of Chanel's logo but seen as interconnected smiley-faces too much? Was the collection super sharp in its cultural references and our need to brand ourselves or were the burqas and beehive dreadlocks on models just too much? At the very least, Scott is making all of us talk about this collection, so will the dollar signs seen at the end of the collection equal to dollar signs for Moschino when these clothes hit stores in February 2015? Only time will tell.

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RUNWAY: Moschino SS15

Outside of Asia, few, if any, labels feature an all-Asian cast at their fashion show. In fact, when a big name like Prada casts an Asian model to walk its show, like it did yesterday, a tiny bit of the glass ceiling is chipped away. However, when a recognizable name like Moschino casts an all-Asian cast for its SS14, it's definitely newsworthy. Clearly courting the rich Asian markets of China, South Korea and Japan, Moschino showed a beautiful collection of rich imagery and colors, taking inspiration from nature to help mold the graphic prints and story. Bravo to Moschino for its strong collection and its resolve to court the Asian market using Asians rather than clothes influenced by Asia on Caucasian models.

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RUNWAY: Moschino SS14

Moschino's man celebrates life's little treasure on a regular basis and what else would he wear other than dapper suits and sportswear to commemorate these occasions? What started out as a plaid-friendly collection shifted with futuristic tones then reverted back to dapper and dandy, all well edited and well tailored.

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RUNWAY: Moschino FW13

Rising model Simone Nobili dons a pair of high fashion underwear, courtesy of Italian label Moschino, for the label's latest underwear campaign, shot by Stefano Galuzzi.

CAMPAIGN: Moschino Underwear FW12

Moschino's always been a bit left of center when it comes to their collections. For SS13, the runway was fashioned after a supermarket with the first round of looks using househouse product branding as their print. For the remainder of the collection, it was an assortment of brightly hued menswear that treaded close to the dandy aesthetic than the sometimes hyper masculinity seen in other Milanese shows.

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RUNWAY: Moschino SS13