RUNWAY: H&Moschino

How clever is Jeremy Scott at branding? Very; just look at his eponymous collections. He's been at the helm of kitschy Italian label Moschino for awhile now, where he has transformed the label into one of the must-have's with its fun, irrelevant designs, mired at times with social commentary. Now Moschino teams up with struggling retailer H&M to create a collection that will surely get the cash registers ringing. Dubbed, as one can see from the tees, H&Moschino, this capsule collection offers Disney characters, ostentatious details (look at the gilded chains on a moto-jacket) and street-friendly proportions. An H&M collaboration such as this has not seen such joie-de-vivre since Versace's so many years and if it is as successful as that one, then we wouldn't be surprised if a second collection is born in the near future.