Italy is one of the only nations in the European Union that doesn't allow some form of same-sex marriage or civil union. This fact is the base for MSGM's FW14 campaign, the label decided to put same-sex models kissing and embracing, in the hopes of normalizing the image to the often times too conservative Italian public. The men's campaign stars Dominik Bauer and Mariano Ontanon and is shot by Giampaolo Sgura.