CAMPAIGN: Chanel Spring/Summer 2010

Models Baptiste Giabiconi, Freja Beha, and Claudia Schiffer
Ph Karl Lagerfeld

I love the Spring/Summer 2010 campaign for Chanel! It was shot in beautiful Argentina and features two of Karl's muses, Baptiste & Freja. There's a sensuality to these pictures that's due in large part to the background. The runway show was set in the Grand Palais in Paris amid a haybarn and exuded carefree naïveté. In contrast, the campaign is sexy, erotic and mysterious.