Showing posts with label Just Cavalli. Show all posts
Showing posts with label Just Cavalli. Show all posts
After dumping its designer (Paul Surridge) a few months ago, Roberto Cavalli and its diffusion label, Just Cavalli, is tredding water hoping to stay afloat. And while this Resort collection took on the codes of the house (sparkle, glamour and animal prints at affordable prices), it seemed like there was an effort to throw everything in vogue right now against the wall and hoping it sticks long enough to sell some of these clothes in six months - it is not a viable business plan.



RUNWAY: Just Cavalli Resort 2020

It's striking to think that Just Cavalli is one of the few diffusion lines still around - it hasn't been shuttered or folded into another line. It must signal that these more affordable wears continue to sell the bourgeoisie dream - if that dream includes animal prints, bright colors and flash. All three were present in this relatively tame collection that offered what younger shoppers want: denim, animal appliqueed clothing and branding.



RUNWAY: Just Cavalli FW19

Paul Surridge's tenure at Cavalli has just started but he's quickly gone to work with revamping the aging label and making it more relevant. For this SS19 collection for Just Cavalli, animalia prints littered the collection but in more interesting ways, such a band of cheetah print on the side of a pair of pants or a splotch of cheetah on a denim jacket. Without being too obvious, these youth-oriented clothes offered just enough of the brand's DNA while incorporating items the public wants: branding and casual sportswear.



RUNWAY: Just Cavalli SS19

Louis Bauvir strikes a pose in hard-edged and youthful designs from Just Cavalli for the diffusion label's SS16 campaign, shot by Richard Bush.



CAMPAIGN: Just Cavalli SS16

Peter Dundas rehashed some of the menswear looks he showcased during Roberto Cavalli's FW16 men's show last month, including a sequined jacket and velvet jackets shrunken and intricately embroidered.



RUNWAY: Roberto Cavalli FW16

Adrian Cardoso and Mariano Ontanon return to be the faces (and bodies) of Just Cavalli's underwear and beachwear campaign for SS14, shot once again by Giampaolo Sgura.



CAMPAIGN: Just Cavalli Beach & Underwear SS14

Leave it to Roberto Cavalli's diffusion line to get everyone's heart rate up with a sexy campaign captured by Giampaolo Sgura. Adrian Cardoso and Mariano Ontanon costar with Emily DiDonato and Samantha Gradoville in red-hot Just Cavalli campaign.





CAMPAIGN: Just Cavalli SS14

Love and activism are front and center of Just Cavalli's Fall/Winter 2013 campaign. Ben Hunter, Dominik Bauer, and Rodolphe Zanforlini are all captured by Giampaolo Sgura's lens while Veroqinue Didry styles the uproarious shoot.







CAMPAIGN: Just Cavalli FW13

Italian photographer Giampaolo Sgura captures a beautiful seaside campaign for Just Cavalli's SpringSummer 2013 campaign. Chris Petersen, Tomas Guarracino and Chris Bunn don the youthful and flamboyant fashions, all well edited and styled by Veronique Didry.





CAMPAIGN: Just Cavalli SS13

Roberto Cavalli's second line, Just Cavalli, opted to show a tailored collection with plenty of personality, seen as animal print trim or distressed denim or a large mesh jumper. In any case, the highlight of the collection were the tailored pieces in a rich finish that exemplified Italian design.

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RUNWAY: Just Cavalli SS13

Roberto Cavalli's lower priced diffusion line, Just Cavalli, taps Italian model Simone Nobili for its Fall/Winter 2012 catalogue, featuring the designer's sexy and youthful fashion.





CATALOGUE: Just Cavalli FW12

See entire collection here.


Ph Morgan O'Donovan

BACKSTAGE: Just Cavalli FW12 (Part 2)

See entire collection here.

BACKSTAGE: Just Cavali FW12 (Part 1)

Roberto Cavalli showcased a much more pared back Just Cavalli collection for Fall/Winter 2012 with strong military influences from the opening men's look to an oversized parka. In all, it a refreshing change to Just Cavalli, which is usually hyper-flamboyant with animal prints, shine and general excess.

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RUNWAY: Just Cavalli FW12