RUNWAY: Gosha Rubchinskiy FW18

How much of Gosha Rubchinskiy's Fall/Winter 2018 collection his and how much is a co-labeled capsule collection? It's really anyone's guess since there are so many collaborations in this FW18 collection. There's Burberry, Dr. Martens, Adidas, and Levi's. Though on paper it seems a bit like a cacophony of labels, the end result was very authentic. This means that the boys, and the models were boys, who wore these looks looked like every other boy in the world, one who isn't brand loyal but wears Dr. Martens with his Levi's and a shirt from a fast fashion retailer or whose parent bought them one nice coat, Burberry, natch, and they pair it with something more street and budget friendly. In this way, the collection worked because it speaks to his target audience because the models not only look like boys who buy these items - though there could be more diversity in the cast considering how global Rubchinskiy's collections are - but they also dress like them as well.