CAMPAIGN: Calvin Klein Concept SS13

After winning VMan and Ford's contest to find the next big name in male modeling, Matthew Terry proved that there can be success found via online model competitions; though there's less and less evidence of success from those reality shows on TV. In any event, a few weeks ago, Matthew Terry was gawked at by hundred of millions of Americans as he was featured in a 30-second ad during the Super Bowl, advertising Calvin Klein's latest bodywear line called Concept. Steven Klein and Panos Yiapanis shot and styled both the video and print campaigns.