CATALOGUE: Gucci Pre-Fall 2012

As high fashion tries to keep up with the constant stream of in-store merchandise from fast fashion retailers, they've started to create collections outside of the normal Spring/Summer and Fall/Winter seasons. Following that trend, high fashion houses like Gucci have started to create off-season campaigns and catalogues to keep up. For the Florence-based house's Pre-Fall 2012 catalogue, Frida Giannini taps Lenz Von Johnston and Staffan Lindstrom for the equestrian themed collection, complete with horse-bit details, shot and styled by Benjamin Grillon and Erika Kurihara, respectively.