LOOKBOOK: Marc by Marc Jacobs SS12 (Part 1)

Marc Jacobs' diffusion line was initially launched to introduce young buyers to Marc Jacobs' name but at a lower price point. Since its inception in the 1990s, the brand has taken off and has created a strong following amongst all generations for its youthful and fun use of colors and prints, but still with luxe detailings. For SS12, the line taps Ford's Paolo Anchisi to model its wears that include soft terry hoodies, modern chinos and a plethora of tops, tanks, and accessories.