CAMPAIGN: Louis Vuitton Cup SS12

Louis Vuitton is not just known for their monogrammed bags and the luxurious fashions we see on the runway. The cornerstone of LVMH's conglomerate stretches into the sporting world as well with their LV Cup, which is a yachting competition. For SS12, John Balsom captures British model Danny Schwarz in the campaign promoting this season's LV Cup. Romain Vallos styled the aquatic shoot.