CAMPAIGN: Marc by Marc Jacobs SS12

Marc Jacobs capitalizes on the popularity of gender neutrality and androgyny when he thought up his SS12 campaign. Erik Andersson is shot by Juergen Teller and with Alice Dellal by Erik's side, they wear Jacobs' offerings for Marc by Marc Jacobs and they also swap clothes, creating a bit of a mind bender but also harkens at a more playful, innocent play between youths.