RUNWAY: Herchcovitch FW12

Alexandre Herchcovitch kicked off Fashion Rio with a strong 80s influence. Bold stripes and faded bottoms were front and center for menswear. Herchcovitch, Alexandre's diffusion line, caters to a younger crowd and with Brazil's economy on the rise and seeing a larger population of affluent youth, Herchcovitch aims to lure them in by presenting wearable clothes without much effort to innovate.