CAMPAIGN: Emporio Armani SS12

Florian Van Bael starts off 2012 with a bang by appearing in Emporio Armani's Asian-influenced campaign. Previous campaigns from Armani's lower priced line have been very futuristic, for SS12, Armani chose a simpler concept. Armani's collections, both for his eponymous line and his other runway lines, have always had a touch of Asian influences; it's fitting that for the Emporio campaign, he chose to honor that, as well as cater to his very large customer base in China and Japan.