LOOKBOOK: Pierre Balmain SS12

Giampaolo Sgura snaps Adrien Sahores for the newly formed diffusion line Pierre Balmain. The fully licensed line is overseen by Balmain's new creative director Olivier Rousteing. The Pierre Balmain line still encapsulates the sexy and modern silhouettes we've come to expect from Balmain but denim is heavily featured and with prices cheaper than the runway collection, the Pierre Balmain line is sure to gain traction from the audience who craves the Balmain name but not the Balmain prices.