RUNWAY: Moschino SS15

Love it or hate it, Jeremy Scott's first menswear collection for Moschino is sure to be polarizing. "Is it Cheap and Chic or just cheap?", asked many after the show that showcased various forms of cultural appropriation (or was it an homage to globalization?). Was the superfluous use of branding from Coca Cola to a mockery of its own (seen as "Fauxschino") to a take on the famed interlocked C's of Chanel's logo but seen as interconnected smiley-faces too much? Was the collection super sharp in its cultural references and our need to brand ourselves or were the burqas and beehive dreadlocks on models just too much? At the very least, Scott is making all of us talk about this collection, so will the dollar signs seen at the end of the collection equal to dollar signs for Moschino when these clothes hit stores in February 2015? Only time will tell.