RUNWAY: Joseph SS15

Re-branding was the objective at Joseph's SS15 collection and the result was a equal mix of youth culture and adult sportswear. There was plenty to oogle at including a set of ribbed knits and shorts, kumquat colored bombers, pajama-inspired tops and a bit of floral for good measure. As far as whether the label achieved it's goal, it was a step in the right direction.

HM JSS15 A HM JSS15 B HM JSS15 C HM JSS15 D

HM JSS15 E HM JSS15 F HM JSS15 G HM JSS15 H

HM JSS15 I HM JSS15 J HM JSS15 K HM JSS15 L

HM JSS15 M HM JSS15 N HM JSS15 O HM JSS15 P

HM JSS15 Q HM JSS15 R HM JSS15 S HM JSS15 T

HM JSS15 U HM JSS15 V HM JSS15 W HM JSS15 X

HM JSS15 Y