Wednesday, April 25, 2012

CAMPAIGN: H&M Fashion Fight Against AIDS

Swedish fast fashion retailer H&M takes a stand against the spread of AIDS in its latest campaign to raise awareness and money to find a cure. Dan Martensen and Robert Rydberg capture and style several real-life model couples including Taylor Fuchs, Abiah Hostvedt, Adam Wallace, Austin Hall, Miles Garber, and Mitch Baker and Loammi Goetghebeur for the campaign. For every purchase of an item from H&M's Fashion Against AIDS collection, the retailer will donate 20% of the proceeds towards AIDS research. The collection goes on sale April 26.